CONTINUOUS IMPROVEMENT
We must lower the cost to serve our customer in all our markets

- Waste Elimination
- Lower Cost Producer
- Innovation

CUSTOMER FOCUS
We must create value in our customers eyes that enhances our relationships and secures our business
- Sales Excellence
- Knowledge Leadership
- Value Creation

GROWTH
We must drive profitable & sustainable growth with a focus offshore
- Regional
- Domestic
- Investment

SUSTAINABILITY
We must ensure the business is resilient to the risk presented by a new entrant
- Economic
- Social
- Environmental

OUR PEOPLE
We must have the culture and people capability to successfully execute the business strategy
- Engagement
- Performance
- Capability